Prince Global Sports, which owns the Prince, Ektelon and Viking brands, has reinforced its team for Latin America to explore more opportunities in this region in the coming years. The racquet sports company has hired a business development manager for the Prince brand in Latin America, Miguel Rosa, who spent the last seven years at the IMG Academy Bolletieri tennis program in Florida. Rosa will help to refine the required positioning for the Prince brand in Latin America, where the company has spotted potential in tennis as well as in squash.

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