Puma has developed a new sustainable lifestyle and performance collection of garments based on a bio-design project called ”Design to Fade.” The non-commercial project served to research sustainable alternatives for textile production and textile dyeing. The result: Some of the products are dyed using bacteria, “while others are made of degradable materials, which are made in closed loops and can be manufactured locally and at short notice,” a company press release says. Design to Fade has been realized by Puma in collaboration with a Dutch design laboratory, Living Colour, and Streamateria, a Swedish platform that links fashion brands with suppliers of sustainable materials. Living Colour uses bacteria to dye textiles. The bacteria are fed with a nutrient which makes them produce a pigment that can then be used to dye almost any kind of fiber. Streamateria makes fabrics in closed material loops that become a source of raw material after they have been worn. This is made possible through a circular production chain with zero tolerance for waste. Streamateria materials are constructed out of a printed mesh structure that is then coated with a bioplastic, creating a textile-like garment. The sustainable project collection is Puma’s third non-commercial design project in a program, which began in 2016, for the search of new ways to create more sustainable products.