Product & Marketing

Adidas collaborates with South African designer Thebe Magugu

2022-08-01T08:27:00

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Adidas has unveiled the first of two collaborations with South African luxury designer Thebe Magugu. The expressive sports and style designs celebrate community, heritage and identity, inspired by the designer’s South African upbringing. The debut women’s collection features artwork designed in collaboration with artist Phathu Nembilwi, influenced by Thebe’s mother, ...

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