Product & Marketing

Adidas holds digital festival for loyalty program members

2020-10-13T17:26:00

Adidas has launched a “digital festival” for its loyalty program. Creators Club Week runs for seven days from Oct. 13 and is, according to the company, the first event of its kind. Adidas’ “global member community” will be privy to the company’s largest single introduction of exclusive and limited-edition ...

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