Alibaba's virtual influencer for the Olympics
Her name is “Dong Dong,” which means winter, and her mission is to engage with the fans of the Olympic Games in Beijing. That is what the official Olympic partner Alibaba Group said when presenting its new virtual influencer.
Your 2 free articles have been used.
Register a free account or login to access 4 more professional articles
SIGN-IN if you are already a subscriber of SGI Europe.
Become an SGI Europe Professional subscriber
Get access to what the top decision makers are reading in the sporting goods industry:
- Access to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
- Access exclusive content before it breaks to the public, scoops and breaking news
- Essential E-mail Briefings with the latest analysis and most important industry developments of the international market
- C-Suite Interviews, guest chronicles from industry experts and leaders that are shaping the future of the industry
- Organisation-wide access across offices, people and devices
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z