BlueChip Holdings has launched a platform that allows famous athletes to connect with their fans and build their own brands. As part of the platform, athletes will release personal clothing collections. Each athlete will work with BlueChip designers to curate the logo and brand that best express their unique personality and upbringing, the company explained. The platform will start with: Victor Cruz, the former New York Giants wide receiver and Super Bowl champion; Ashley Cole, the former Premier League left back, current Chelsea Academy coach and recently appointed England U21 assistant coach; Carlton Cole, the former West Ham and England striker; Mike Moustakas of Major League Baseball’s Cincinnati Reds; and the British football and boxing app Pitch Sport with its collaboration with British Touring Car Championship (BTCC) racing. BlueChip said that it will also launch its own branded apparel line. BlueChip, whose mission is “to create a closer connection between athletes and their most loyal fans,” is based in New York City and London.