Bata India is entering the athleisure clothing market by launching Power Acti-Wear, a new clothing range, part of its wider “Power” portfolio of products. The new versatile line comprises a range of T-shirts as well as shorts and tracks, featuring technologies like Qik-Dry, Acti-Vent, Acti-Stretch and Feather Tech. The Power brand already featured shoes in the athletic footwear segment. Bata recently launched the Power N-Walk, a range of walking shoes under its Power portfolio. The Power athleisure range is available at select Bata stores in major metropolitan areas across India and through the retailer’s direct-to-consumer channels.
