Decathlon has launched its first unisex collection in the urban dance category, under the brand name Starever, formerly Decathlon Dance. Starever gathers the Decathlon products for any type of dancing, including the four disciplines of urban dances, modern jazz dance, contemporary and ballet dances, and fitness dance. The company has co-created the Starever products in collaboration with professional dancers and coaches. Decathlon created its first “passion sports” brands (“marques passion,” in French), Tribord and Quechua, back in 1996.
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