Casual footwear brand Heydude has announced a partnership with content creators Dude Perfect. In what is a long-term partnership, the American sports and comedy group Dude Perfect will work in lockstep with Heydude on upcoming brand campaigns and creating bespoke content for the brand.
The five members of Dude Perfect have become go-to creators for fun, sports-themed content, including the iconic trick shots that kick-started the brand’s social media dominance. Their YouTube channel has over 59.6 million subscribers and, according to some sources, is the second-most-subscribed sports channel overall.
The partnership will bring new content to Dude Perfect’s substantial YouTube audience while highlighting new Heydude products.
Heydude was acquired by Crocs in early 2022, for a reported $2.5 billion.
