Hummel is going to take the place of Under Armour as the kit supplier of the Southampton football team, which plays in the English Premier League (EPL), for five years, starting with the 2021/22 playing season. UA and Southampton have mutually agreed to terminate their original seven-year contract two years ahead of its expiration. Hummel had already sponsored the English team from 1987 to 1991. While UA is disinvesting from the expensive football game, the Danish sports apparel brand is reinvesting in the category. It agreed to pay a premium last year to replace Umbro as the sponsor of another EPL team, Everton, starting with the current season.