Product & Marketing

Intersport Germany launches new brand campaign; new report underlines social relevance of sports

By 2022-10-19T08:14:00

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Intersport Germany is underlining the enormous social importance of sports with a new brand campaign. The sporting goods retailer has already been campaigning to increase access to sports for years. Now, the group is launching “Einmal Sport. Intersport.“ (a pun on “Once sport. Always sport”), a highly emotional and polarizing ...

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