Product & Marketing

Italy’s win at Euro 2020 to benefit the country’s economy and Puma

2021-07-19T17:24:00

According to an analysis by Brand Finance, Italy’s win at the UEFA Euro 2020 this month is projected to benefit the Italian GDP by €4 billion in the short-term. The team’s technical sponsor, Puma, is also likely to be a winner. The French men’s national team went into the 2018 ...

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