- Home
- Newsletters & Briefings
- Products
- Corporate & Financial
- Retail
- Marketing
- Consumer
- People & HR
- Events
- Legal
- About Us
- AccountOut
- Search
- More from navigation items
JD Sports Fashion is the new sponsor of Excel Esports, whose team competes in tournaments for such video games as FIFA, Fortnite and League of Legends. JD is replacing BT Sport, a provider of pay-to-view sports on TV in the U.K. Terms have not been disclosed.
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here