Kevin Durant becomes third NBA athlete to ink lifetime deal with Nike


Nike and basketball star Kevin Durant have agreed to a lifetime contract. Durant is just the third NBA player to land a lifetime deal with Nike, following both Michael Jordan and LeBron James. Durant’s relationship with the American sportswear giant dates back to 2007. The 34-year-old player has released 15 ...

if you are already a subscriber of SGI Europe.

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Or continue reading this article by registering now. For team or company-wide subscriptions and enquiries see our corporate membership page.