Le Coq Sportif has become an official sponsor of Nongshim RedForce, formerly known as Team Dynamics, an e-sport team that competes in League of Legends Champions Korea (LCK). The team rebranded to Nongshim RedForce for the 2021 season. The deal marks Le Coq Sportif’s entry into the e-sports market. Nongshim RedForce team players will wear exclusive branded uniforms, footwear and other items by the French activewear brand during competitions.