Macron is the new technical sponsor of the Munich Cowboys, an American Football club based in Munich, Germany. The club was previously kitted by a local distributor. Established in 1979, the club is a founding member of the German Football League (GFL), previously known as American-Football-Bundesliga. The GFL is the second championship in the world after the NFL. In 1993, the Munich Cowboys won the German Bowl, the national championship for the sport. The club also has a women’s team that has won the Ladies Bowl twice, in 2005 and 2006. Under the terms of the agreement, Macron will create game kits for the men’s and women’s teams, all their technical wear and an exclusive line of merchandising.