The U.S. National Basketball Association (NBA) and Foot Locker Europe announced on April 13 a multi-year collaboration that will see the partners renovate basketball courts and host youth basketball clinics and fan events across Europe. As part of the partnership and Foot Locker’s #RaiseTheGame program, the NBA and Foot Locker will renovate and maintain two basketball courts in Paris and Rotterdam this summer.
Foot Locker will also serve as the presenting partner of NBA 3X, a 3-on-3 basketball tournament for male and female players ages 16-18, which will take place this summer in Barcelona and London. Dates, locations and registration information for NBA 3X will be announced in the coming months.
Since the launch of the #RaiseTheGame campaign in September 2020, Foot Locker and the NBA have renovated outdoor basketball courts in Barcelona (Poblenou), London (Clapham Common), Milan (Via Lazio) and Paris (Jemmapes) to strengthen local communities and bring people together through the game of basketball. As part of this partnership, the NBA has hosted seminars for local groups at each venue and will continue to do so in the coming years.