Impulse, a British start-up, has unveiled new smart cycling shorts that use electrical impulses and artificial intelligence (AI) to stimulate the cyclist’s muscles while moving in order to improve his or her performance. The product is set to be showcased at the upcoming Consumer Electronics Show (CES) later this month, which will be held exclusively online. The shorts have been developed by Devon Lewis, a Ph.D. researcher in neuroscience at the University of Southampton who founded the start-up. The cycling shorts are equipped with sensors and wires that emit tiny electrical impulses to shape and stimulate the cyclist’s muscles while they are moving. An AI tool in the shorts calculates which muscles need to be stimulated. Based on the information, electrical impulses are dispatched to the cyclist’s muscles through a network of wires that are integrated in the fabric of the shorts.