Finnish retail rental specialist Rentle, which lists Decathlon, Rab and Scandinavian Outdoor, amongst others, as customers, has changed its name to Twice Commerce. The name reflects the platform’s expansion from purely rental into resale.
There will be no change in the rental platform, but brands can now benefit from the added resale platform. Currently, in its beta version, the announcement was accompanied by a call to merchants to “explore this new capability and give us your valuable feedback as we continue to advance and integrate it into our offering.”
Says co-founder and CEO Tuomo Laine: “The essence of ‘Twice’ lies in our belief that every item should have the opportunity for a second life […] In our quest for a name that mirrors our mission, we sought a simple yet mission-driven term that would continually remind us of the challenge we face: Decoupling economic growth from consumption.”
