Ashley Callingbull of the Enoch Cree Nation, the first Canadian and first indigenous woman to become Miss Universe, is one of three Native American women figuring in Nike’s new ad campaign for its N7 collection. Callingbull is joined by Chelsey Luger, of both the Turtle Mountain Band of Chippewa and the Standing Rock Sioux of North Dakota, and Shalene Joseph, of both the Gros-Ventre or A’aniiih people of Fort Belknap, Montana, and the Athabascan people of Tanana, Alaska. The N7 collection, which Joseph coordinates, derives its patterns and colors from aloe, yucca, wild rose, dandelion, prickly pear and other medicinal plants used by the indigenous peoples of North America. It is also an offshoot of Nike’s N7 Fund, which this year has provided grants to, among other organizations, the Native Wellness Institute (NWI), a non-profit that spreads “ancestral teachings of health and wellness.” NWI in turn supports the Indigenous 20 Something Project (I20SP), which seeks to heal “intergenerational trauma” among indigenous youth. The summer N7 collection will go on sale at select retailers and online on June 21.
Photo: © Nike.