In addition to its long-standing sponsorship activities in the sports of tennis and golf, Porsche will also support the further development of kitesurfing in the future. The first event sponsored by the automotive brand will be the Red Bull King of the Air in Cape Town in November 2021. In addition, the German sports car manufacturer is entering into a partnership with the kitesurfing brand Duotone. The kitesurfing community will be able to experience the first results of a collaboration on the “Duotone Academy App,“ which will get a relaunch and numerous new features in December. Additional joint efforts with Duotone are in the works. With Liam Whaley and Rita Arnaus, Porsche has also gained two professional kitesurfing athletes as brand representatives.

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