Product & Marketing

Prada aims to score in digital gaming space with winter outfits for avatars

2022-02-16T13:52:00

Bildschirmfoto 2022-02-16 um 13.56.22

Prada has partnered with game developer Ubisoft’s multiplayer platform Riders Republic, an online game featuring action sports such as snowboarding, wingsuiting or mountain biking. The Italian luxury fashion brand has provided virtual skis, snowboards and bikes specially designed for the game, as well as sportswear that players can equip themselves ...

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