Product & Marketing

Under Armour launches the Curry brand

2020-11-30T18:24:00

Under Armour - Curry

Imitating what Nike has done so successfully with Michael Jordan and the Jordan brand, Under Armour has launched the Curry sub-brand and logo in a new line of apparel and footwear products for a variety of sports. It is named after Stephen Curry, the 31-year-old NBA star whom it has ...

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