The question was asked at the end of a presentation by Justine McCarthy, development director at Gymshark, in one of the workshops organized as part of the rich conference program of ISPO Munich Online. “Watch this space,” she replied with a smile, without providing any further details. Gymshark, a nine-year-old British company that develops fitness clothing sold exclusively online, made the headlines last August with a minority investment by General Atlantic that valued it at over £1 billion. McCarthy joined the company’s staff of 500 employees in Solihull in September 2019 after working for The North Face, Animal and Craghoppers. In the past 12 months, she has been working together with a body technology company, Alvanon, to digitalize the model fitting process, shortening development times and reducing the number of samples. The ranges have been extended to include additional small and large sizes. Gymshark, which has 12.5 million followers on social media in 80 countries, is planning to develop regional fits that can be offered through its four regional offices and its 15 online platforms around the world as part of its internationalization process.