LIV Golf is rolling out two new fan platforms with Beyond Sports to drive interactive play across its 14-event season, pairing a season-long fantasy product with a digital games hub that adds quizzes, polls and rewards.
World’s golf league LIV Golf and Beyond Sports, a Sony group company, have officially unveiled LIV Golf Fantasy and LIV X. The launch marks Beyond Sports’ first collaboration in golf. The two new gaming platforms aim to redefine global golf fandom through gamification and interactive engagement for players, teams, individual events, and LIV Golf’s 14-event international season. The products encourage fans to play, engage with more League and player content, and build deeper connections throughout the season.
“From fans walking the fairways at our events, to those connecting with us through our LIV Golf app, social channels, and broadcast, it’s never been easier to dive deeper into our players and teams while competing against other golf fans,” said Denise Taylor, Chief Technology Officer of LIV Golf.
LIV Golf Fantasy is a free-to-play, season-long fantasy game, built to be “the most accessible fantasy product on the market,” appealing to both new and lifelong golf fans. Key highlights include: hole-by-hole scoring, access to competition even if users join late or miss a deadline, support from expert picks, multiple chances to win with 15 prizes awarded throughout the season, and access on any mobile device or web browser via fantasy.livgolf.com. Additional features for the LIV Golf Fantasy platform are scheduled for release in the second half of the season.
LIV X, described by LIV Golf as “the ultimate play hub,” is the home for LIV Golf’s digital activations. The games hub turns fans into active participants with quizzes, daily games, event-specific competitions, and polls that rank performances at events. Participants can earn points and redeem rewards in Beyond Sport’s loyalty & rewards platform. The hub, accessible on any mobile device or web browser via livx.livgolf.com, also provides exclusive content tailored to the user experience and to increase awareness of LIV Golf’s teams and players.
