The second PSG Limited release pairs the football club with four independent Paris creatives, advancing the club’s strategy of building brand equity through limited-edition cultural partnerships.
Paris Saint-Germain (PSG) has announced the second release of PSG Limited, a curated creative initiative pairing the football club with independent designers and artists from the Paris cultural scene. Following an initial launch in December, this second drop features four new exclusive partnerships and underscores PSG’s ongoing effort to position itself as a fashion and culture brand as well as a sporting institution.
Four distinct creative worlds, one football canvas
The selection spans fashion, accessories, streetwear and fine art, reflecting a deliberate range of creative registers rather than a single aesthetic direction.
Paris-based designer Clémence Cahu, founder of label Cahu, is known for minimalist construction and her use of PVC as a signature material. Her contribution to PSG Limited is a limited-edition bag designed for everyday city use. Streetwear collective Walk in Paris, whose visual identity draws on 70s aesthetics, 90s hip-hop culture and contemporary street fashion, has produced a capsule collection comprising a varsity jacket, T-shirt, scarf and the label’s signature beret-cap.
Parisian embroidery house Macon&Lesquoy, recognized for accessories that blend craft, humor and poetry, has created a series of hand-embroidered brooches in limited quantities, with designs drawn from the world of football. French-Dutch typographic artist Pieter Ceizer — whose practice involves deconstructing letterforms into sculptural compositions — offers a special interpretation of the club’s crest rendered as what PSG describes as a typographic steel landscape. The work carries the club motto “Ici C’est Paris” and is framed as an object evoking Champions League aspiration.
The PSG Limited collection is available in PSG’s official Paris stores and via the club’s online shop.
About Cahu
Cahu is a Paris fashion label founded by designer Clémence Cahu, known for minimalist design and PVC accessories. Walk in Paris is a Paris-based creative collective operating at the intersection of streetwear and vintage cultural references. Macon&Lesquoy is a Parisian accessories brand specializing in hand-embroidered pieces. Pieter Ceizer is a French-Dutch artist working in typographic and sculptural art, with international exhibition and brand collaboration credits.
