All the new features of the twenty-fourth edition of Prowinter, which will take place in Bolzano, Italy, from Jan. 10 to 12, 2024, were presented at a digital press conference this week. “At the request of the companies, the 2024 edition has been extended for an additional day,” said Geraldine Coccagna, Brand Manager of Prowinter. “Many of the projects initiated in previous years, such as the Prowinter Award ‘Retail’, were also confirmed.”
The trade show, which has been brought forward from spring to January, is particularly beneficial for the ski hardware industry since ISPO Munich gave up its traditional slot at the beginning of the year and moved its event to November.
Among the absolute novelties for 2024 are the Prowinter Test Days powered by ITASnow and Prove Libere Retail by Pool Sci Italia, which will be next winter’s first seasonal test for retailers and rental companies. Finally, the Prowinter Clinics are also on the agenda, where companies can introduce themselves to business managers and explain their product innovations.
“We have great confidence in Prowinter and are very pleased with the Prowinter Test Days powered by ITASnow and the Prove Libere Retail by Pool Sci Italia, with Pool Sci Italia brands being used directly on the slopes of Carezza,” commented Emilio Fontana, President of Pool Sci Italia. “This will be the first opportunity for rental companies and retailers to directly test the innovations of the 2024/25 season products in order to plan their own purchasing campaigns in the best possible way.”
Assosport’s Italian Outdoor Group will also be showcasing equipment, footwear and apparel brands in a Prowinter exhibition space for the first time, giving associated companies the opportunity to preview next season’s innovations.
More information about Prowinter 2024’s program can be found at www.fierabolzano.it.
