Puma and Amazon Fashion have joined forces on a new athleisure line for men and women, called “Care of by Puma.” The German sportswear brand has designed the pieces while Amazon Fashion is responsible for marketing and distribution. The collection will be available exclusively on Amazon.com. A pilot collection of some 50 pieces was first released in Europe on Sept. 23. It includes a diverse range of products, from T-shirts to leggings, jackets, sneakers and accessories, generally characterized by minimalist silhouettes and the idea of combining comfort with style. The line will be launched in the U.S. in October.

Topics