Puma has signed a global partnership agreement with Beach Soccer World Wide (BSWW), the organization responsible for the creation and growth of beach soccer. Under the terms of the deal, which has immediate effect, the German sportswear brand will supply uniforms for BSWW officials and entertainment crew, as well as the official balls for all competitions. Puma will also be granted brand visibility and activation rights at all BSWW events, with co-exclusivity on some assets together with the joint partner La Liga, Spain’s top professional football division, as well as access to BSWW ambassadors for promotions and campaigns. Puma is already an official partner of La Liga, and the new agreement is expected to reinforce the relationship between the three entities.