Puma bought the Swedish corporate merchandising firm Brandon Company on Jan. 1. Brandon’s expertise in merchandising and marketing will help strengthen Puma’s core business, and the new company will be able to exploit new synergies. They teamed up last year in a distribution deal for the Volvo Ocean Race collection. ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here