Puma, which was founded 75 years ago in 1948, has launched a beanie campaign called “Class of 23” to unite ambassadors from around the world who represent the close-knit Puma family. Each talent, from Neymar Jr. and Pamela Reif to Gianmarco Tamberi and Winnie Harlow, was captured in their own personal way, wearing their favorite beanie from the 2023 Puma collection to show they belong to the extended Puma family. This is the first occasion that the company has brought all of the company’s ambassadors together for a memorable occasion to celebrate our journey together over the years.
