In a continuation of product releases and events to mark its 75th anniversary, Puma has unveiled the latest nod to its history: A capsule collection that celebrates the brand’s mascot, Super Puma.
Originally featured in a limited comic book series created by Puma in the 1970s, Super Puma is a green-furred, yellow-eyed puma. The new Super R698 sneaker features textured, fuzzy suede from heel to toe in green and yellow. Also included in the capsule is a retro-style collegiate jacket and a soft toy version of Super Puma in collaboration with Steiff.
Already in Feb 2023, Super Puma was given a digital makeover for a collection of PFP NFTs, featuring 10,000 individual tokens that referenced some of Puma’s most recognizable apparel and footwear designs.
Next up: Read Puma’s Q1 financial results and find out where the brand returned to growth after more than two years.
