Puma confirms a report that it doesn't want to continue...

Puma confirms a report that it doesn't want to continue to package its shoes in its ecological “clever little bags” because of commercial and practical reasons. The packaging was introduced four years ago under the management of Jochen Zeitz to underscore the brand's commitment to sustainability.

SGIE Professional

Know what matters. And why

SGIE Professional gives you the analysis behind the news, what a move means for the market and what to watch next.

Try SGIE Professional

30 days for €1

Full Professional access for your first 30 days.

Start Your 30-Day Trial for €1

Single-user access for new subscribers

Access for Your Company

Need access for your team?

Give your organisation the right level of SGIE intelligence, from daily market coverage to deeper analysis and data.

Explore Subscriptions

Not ready to subscribe?

Get our free Daily Digest straight to your inbox.

Get the Daily Digest