Puma is ending its sponsorship of the Israeli national football team in 2024. According to the German company, this decision was made a year ago and is not related to renewed calls for a consumer boycott, as Israel has continued its attacks on the Gaza Strip in response to the Hamas attacks in early October. The contract with Israel dates back to 2018.
In addition, the sporting goods manufacturer is terminating its contract with the Serbian national football team in 2024, with two new teams to be signed in return. The news was first reported by the Financial Times, which cited an official email from Puma.
