Puma has announced a long-term partnership deal with Jimmy Vicaut. The French sprinter and current European 100m record holder will wear Puma both on and off the track. The athlete will also be featured in marketing campaigns for the brand. Vicaut, 25, has run under 10 seconds for the 100m a total of 19 times in his career. His personal best of 9.86 seconds ranks him among the 20 fastest sprinters of all time.