Puma has announced a new marketing and global licensing deal with Infiniti Red Bull Racing. The sports brand will become the Official Licensed Partner and Official Supplier of Team and Racewear to Infiniti Red Bull Racing. Puma will outfit the Formula 1 team with performance racewear, teamwear and footwear. In addition, Puma will exclusively produce and distribute licensed replica, fanwear and lifestyle footwear, apparel and accessories collections for global distribution. As part of the deal, Puma will also feature prominently on the Infiniti Red Bull Racing car, teamwear and racewear. The new deal will be effective as of Jan. 1, 2016. Puma and Red Bull Racing had a successful relationship between 2007 and 2010. At the end of that time, the team won its first Drivers' and Constructors' Championships, in 2010.