Puma has announced a partnership with Big Sean as the brand's new creative collaborator and global ambassador. The rapper, who is leaving Adidas, will be working with Puma's design team on an exclusive collection that is scheduled for release in spring 2018. Before that, he will be the face of Puma's classic line this summer. Big Sean joins Puma's roster of ambassadors that already includes Rihanna and The Weeknd, among others. Puma is a sponsor of Big Sean's upcoming tour entitled “I Decided.”
Related articles
-
AnalysisDescente in Cortina: home, museum, and showcase
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
-
ArticleNIKESKIMS opens first pop-up in London
The Nike-Skims collaboration debuts its first footwear with the Rift Satin as part of a London activation previewing the global Spring 2026 release.
-
ArticleColumbia brews beer using bear poop
The outdoor brand partnered with a Portland brewery to create an IPA using foraged ingredients – bypassing expensive TV slots for earned media buzz.
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z