Puma has extended its partnership with BMW Motorsport. The multi-year renewal of the contract will see Puma remain the official supplier of team and racewear for all BMW Motorsport racing operations. As part of this new agreement, Puma has also renewed its relationship with BMW Motorsport as the official and exclusive license partner for footwear, apparel and accessories for BMW Motorsport. All licensing components include worldwide rights for lifestyle, fan and replica products within these categories. The relationship between Puma and BMW Motorsport dates back to 2004, when Puma partnered with the BMW Williams Formula One team.
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