Puma has launched a disruptive shoe model with a camouflage pattern signed by Antoine Griezmann, the 26-year-old French football player who plays for Atletico Madrid and in the French national football team
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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