Puma has launched a new running application for the iPhone that analyzes the effect of external conditions on the user's running performance, for example the fact that the time of day affects the results. Called Pumatrac, the new app doesn't require input of much data as it mainly uses its GPS and external parameters such as the weather, the moon phase, the location, the altitude and the time of day. The app also integrates traditional functions such as the measurement of distance and calories burnt, and it allows the user to access his or her playlist and to engage in social media activity.

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