Puma has launched a new women's campaign featuring Cara Delevingne, the English fashion model and actress, as the brand's latest female ambassador. The message of the new “Do You” campaign is about inspiring confidence in women everywhere. The Do You campaign features multiple product categories from Puma's running and training and sportstyle collections. Delevingne will appear in outdoor advertising, Puma stores and retailers and Puma.com. Alongside Delevingne, the Do You campaign also features Mimi Staker and Olivia Boisson of the New York City Ballet, the Cuban volleyball players Leila Consuelo Ortega Martinez and Lianma Flores Stable, and the German track and field athletes Alexandra Wester and Tatjana Pinto.