Puma has launched its largest ever campaign with a football club to kick off its partnership with Borussia Dortmund. The team has topped the Bundesliga rankings in the last two seasons and achieved a double in the last season by also winning the DFB-Pokal. The Puma jerseys for Borussia Dortmund were unveiled a few days ago, along with a mega-campaign with the tagline “True Love is Yellow”. For the occasion, Puma had orchestrated a Yellow Yarn Storm action to turn the town yellow overnight, covering trees, bridges, benches and much more in yellow fabric.

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