Puma has launched its second “Forever Faster” campaign ahead of...

Puma has launched its second “Forever Faster” campaign ahead of the current World Athletic Championships in Beijing. The international multi-media campaign focuses on training. It utilizes endorsing athletes like Usain Bolt and Sergio Aguero as well as the Cuban boxing team, the Arsenal football club and Rihanna to support the ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.