Puma has promoted Anders Jonsson to the position of area general manager for the Nordics region. Taking the place of the Danish-based Peter Bedsted, he will be based in Helsingborg, Sweden and report to Martyn Bowen, general manager for Europe, the Middle East and Africa (EMEA). Jonsson has been with Puma for 25 years. He has been in charge of sales in the Nordics since 2012. He took over other responsibilities for the region after Bedsted's departure last year.

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