Puma has signed a long-term sponsorship agreement with FC Brügge,...

Puma has signed a long-term sponsorship agreement with FC Brügge, the Belgian first division football club, which will take effect from the 2007/2008 season. This makes Puma the official supplier of all competition and training apparel and equipment. The endorsement deal aligns FC Brügge with other clubs sponsored by Puma, ...

You’ve read your 2 free articles this month

REGISTER  today to unlock 3 more articles each week

SIGN-IN if you are already a subscriber of SGI Europe.

Gated access promo

See what industry leaders read every day

  • Curated industry intelligence  you won’t find anywhere else—selected from 500+ sources
  • Exclusive interviews, case studies, and consumer insights  on emerging markets and trends
  • Expert analysis  on corporate moves, financials, retail trends, regulation, and innovation
  • The Daily Digest —essential sporting goods news delivered every morning

 

Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports, C-suite interviews, market analysis, and industry-wide research—with team licensing included.

Already registered? Sign-in here.