Puma has signed a multiyear deal to become an official...

2019-02-19T00:00:00

Puma has signed a multiyear deal to become an official partner of the NBA. As a result, the company many now produce marketing materials that show its sponsored athletes in their NBA uniforms and with team logos. Puma got back into basketball last year (see SGI Europe Vol. 29 n°21+22 of July 3, ...

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