Puma has signed a sponsorship deal with Percy Tau, a 23-year-old South African midfielder who competes in the Mamelodi Sundowns, the 5th-ranked football team in the South African Premier Division
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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