Puma has signed up Kylie Jenner to become a brand ambassador. The reality television personality and model is best known for appearing on the E! reality TV series “Keeping Up with the Kardashians.” Jenner will be featured in Puma's spring/summer women's training campaign, which will launch in April. Kanye West, Jenner's brother-in-law, had tweeted just a few days before Puma's announcement that “there will never be a Kylie Puma anything” and that Puma should “never try to divide the family!!!” West is committed with Adidas through his Yeezy partnership.

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