Puma claims that a new shoebox that it has introduced will save an annual 2,800 tons in cardboard. The box, which has a recycled cardboard content of about 95 percent, is one of several initiatives taken by the German sports brand as part of its “10FOR25 Sustainability Strategy.” Others include a pledge to eliminate plastic bags in its stores and swap hangers and shoe trees for “more sustainable alternatives” by 2023. Puma has also established a partnership with Canopy, a non-profit tree-planting group in Palo Alto, California, to ensure that it procures all of its cardboard and paper packaging from recycled or certified sources.

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