Puma has teamed up with the New York City Ballet to create the Puma Swan Pack Collection. The launch of this new women's line comes as a follow up to Puma's “Do You” campaign, which featured ballet dancers. The campaign launched in August 2016. The Puma Swan Pack Collection features footwear made of the brand's Sportstyle and Training styles mixed with details inspired by the grace and strength of ballet. The shoes are dressed with swan and bow details, to fit with the theme of the collection. The collection also features a selection of apparel pieces, such as the Explosive bodysuit and the Swan Cape, a black cape with swan-inspired feathers. The images for the campaign were shot at the David H. Koch Theater at Lincoln Centre in New York. They star Olivia Boisson and Mimi Staker of the New York City Ballet wearing the Swan Pack, on and off stage. The Swan Pack Collection for spring/summer 2017 will be available on Puma.com, Puma stores and retailers worldwide starting with Feb. 1.

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